CASE STUDY:
STAND UP AMERICA
Building the Digital Resistance
CHALLENGE:
Channel post-2016 election energy into sustained political action and engagement.
APPROACH:
As a founding employee and Digital Director, DJ Koessler built the organization's digital presence from the ground up, establishing one of the most influential progressive platforms in Democratic politics.
KEY STRATEGIES:
Collaborated with founder to position the organization and scale team from 2 to 10 members
Developed rapid response campaigns targeting key Congressional actions
Built cross-platform community engagement strategies
Created high-impact video content and targeted advocacy campaigns
RESULTS:
Grew community from 24,000 to over 2 million constituents across platforms
Built one of the most highly-engaged Facebook pages in Democratic politics
Generated 70,000 targeted calls to Congress through strategic campaigns
Achieved over 1 million video views within 24 hours on rapid response content
IMPACT:
Stand Up America became a leading voice in the Trump-era resistance, proving that strategic digital organizing can drive real political action.
“I founded Stand Up America in the wake of the 2016 election and DJ was my first hire. He quickly became a trusted partner, working with me to build a digital program that shaped narratives and delivered results. By 2019, we had built a digital community of nearly two million progressives and one of the most highly-engaged Facebook pages in politics.”
—Sean Eldridge, Founder & President, Stand Up America