SERVICES
Senior-level counsel and bespoke, digital-first strategies to help you make an impact and win—with speed and without big-agency overhead.
STORYTELLING
Shape narratives and build influence.
A strong brand clarifies who an organization is, what it stands for, and why it matters. DJ leads brand strategy workshops and develops positioning, messaging, and voice frameworks that help organizations stand out in a crowded landscape. The result is a clear, compelling story teams can rally around—and audiences can’t ignore.
The strongest campaigns do not treat digital, earned, paid, and partner communications as separate workstreams. They make every channel reinforce the others. DJ builds integrated communications plans that align message, timing, audiences, and tactics—so clients can move with purpose, respond to the moment, and make sure nothing falls through the cracks.
Social media should be a strategic asset, not just a content calendar. DJ helps organizations and leaders develop channel strategies, content systems, executive voices, and rapid-response plans that make their presence more valuable, visible, and effective. Whether the engagement calls for hands-on support or senior-level counsel, the goal is the same: help clients break through and move people to act.
Creators are trusted voices who reach audiences traditional campaigns often miss. DJ helps clients design and manage creator and influencer programs—from identifying the right partners to developing authentic content and managing collaborations. The result is credible storytelling that resonates with the communities clients need to reach.
MOBILIZATION
Digital Organizing
+Movements are built one relationship at a time, but scale requires systems. DJ helps organizations design and run digital organizing programs that turn passive supporters into active advocates. That means list-building, supporter journeys, action campaigns, and the tools and workflows that keep your community engaged between the moments that matter most.
Grassroots Advocacy
+Your grassroots community is power, if it's organized and activated strategically. DJ helps you harness that power through digital-first advocacy programs that pull the right levers at the right moments. From rapid-response mobilization to sustained organizing, DJ designs campaigns that activate supporters, amplify your message, and apply pressure in Washington, state capitals, and the places where decisions get made.
Coalition Campaigns
+The toughest fights require broad coalitions and disciplined coordination. DJ helps organizations align partners around shared messaging, clear strategy, and coordinated execution so everyone moves in the same direction. That includes building messaging frameworks, managing multi-stakeholder communications, and coordinating campaign execution across partners to drive momentum and achieve real policy outcomes.
Activate audiences and drive action.
OPERATIONS
Hiring & Team Development
+The best strategy only works if the right team is executing it. Drawing on more than a decade of building digital teams, DJ helps organizations identify key roles, recruit top talent, and design the systems, onboarding, training, and workflows that enable teams to perform at a high level.
AI & Workflow Optimization
+AI is transforming how organizations communicate and operate. DJ helps clients integrate AI into their workflows, from content production and research to creative development and digital team structures, so your organization can move faster, operate smarter, and focus resources where they matter most.