CASE STUDY:
EMILYS LIST
Electing Pro-Choice Democratic Women
CHALLENGE:
Launch a digital campaign celebrating women's political achievements while driving ongoing engagement and fundraising.
APPROACH:
As fractional social media director and a senior digital advisor, DJ Koessler partnered with EMILYs List's leadership team to develop and execute the launch of their signature Madam Vice President campaign, while elevating their overall digital strategy.
KEY STRATEGIES:
Collaborated directly with VP of Digital and leadership team to shape comprehensive digital strategy
Developed content frameworks that celebrated women's political achievements while driving action
Created social media strategies that balanced inspiration with political mobilization
Integrated campaign messaging across multiple digital platforms and audiences
Designed engagement strategies to convert celebration into sustained political support
RESULTS:
Successfully launched the "Madam Vice President" campaign with strong digital engagement
Elevated EMILYs List's social media presence across all major platforms
Strengthened digital strategy alignment with organizational mission and goals
Enhanced content quality and consistency across digital touch points
Improved audience engagement metrics and community building
IMPACT:
TKTK