CASE STUDY:
EMILYs LIST
Electing Pro-Choice Democratic Women
CHALLENGE:
Transform EMILYs List's digital program to maximize engagement and fundraising — and help re-elect VP Harris in 2024.
APPROACH:
As fractional social media director and a senior digital advisor, DJ Koessler partnered with EMILYs List's leadership team to develop and execute the launch of their signature Madam Vice President campaign, while elevating their overall digital strategy.
KEY STRATEGIES:
Collaborated directly with VP of Digital and leadership team to shape comprehensive digital strategy
Developed content frameworks that celebrated women's political achievements while driving action
Created social media strategies that balanced inspiration with political mobilization
Integrated campaign messaging across multiple digital platforms to spotlight Democratic pro-choice women candidates nationwide
Designed engagement strategies to convert celebration into sustained financial support
RESULTS:
Successfully launched the "Madam Vice President" campaign with strong digital engagement
Elevated EMILYs List's social media presence across all major platforms
Strengthened digital strategy alignment with organizational mission and goals
Enhanced content quality and consistency across digital touch points
Improved audience engagement metrics and community building
IMPACT:
EMILYs List entered the 2024 election cycle with improved social media performance, a stronger foundation for online fundraising, and a public campaign of support for VP Kamala Harris.
“DJ worked closely with me and EMILYs List’s leadership team to shape our digital strategy and elevate our social media efforts. I am so proud of our work together and the impact it will make toward electing more Democratic pro-choice women nationwide.”
—Cayana Mackey-Nance, VP of Digital, EMILYs List