CASE STUDY:
CLIMATE POWER
Fighting to Deliver Climate Action
CHALLENGE:
Build public support for historic climate legislation while combating misinformation.
APPROACH:
As Managing Director of Digital, DJ Koessler led the development of the organization's digital program from inception, building a team of 10 specialists across multiple disciplines while coordinating with high-profile political surrogates.
KEY STRATEGIES:
Developed scalable brand strategy and surrogate activation programs
Coordinated online advocacy from 35 Senators and 70 House Democrats
Collaborated on integrated paid media campaigns across multiple channels
Created strategic partnerships with media outlets and influencers
RESULTS:
Built comprehensive digital program with team of 10 specialists across social media, email, digital organizing, video production, and design
Influenced national climate conversation, securing climate questions in all presidential and vice-presidential debates — a historic first
Supported $10 million paid media program including national cable TV, print, and digital campaigns
Contributed to passage of historic climate legislation
IMPACT:
Climate Power shifted the national conversation on climate change and supported the eventual passage of landmark climate legislation.